What are the mat common mistakes that test moderators make? We have observed usability tests moderated by consultants, in-house researcher, junior UX researchers and experienced practitioners and there are some common mistakes we come across time and again. These mistakes are like
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In today’s competitive landscape, UX designers are no longer just tasked with creating visually appealing interfaces. To truly excel, they must adopt a product mindset—thinking beyond aesthetics to embrace the broader implications of their designs on user experience and business success. 1.
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User experience (UX) research is an essential practice in the design process, allowing teams to understand user needs, validate ideas, and ensure that the end product aligns with both user expectations and business goals. However, like any discipline, UX research can go
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Design to align with user’s mental model: Help users understand how a system works and how their actions affect it. Capture the user’s expectations, behaviour’s, and preferences to improve the AI system’s interactions with them. Design for Trust and Reliance: Calibrating users’
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During my presentation at Design Days 2022, I emphasized the distinctions between Design Entrepreneurship and the Business of Design. I kick started the talk with a comparison between design career and design business. An eternal optimist and with a logical approach, I
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Intro Voice interactions are becoming more common in today’s world. Different people interact with voice-enabled devices differently, so it is critical for the device to understand the user’s needs and respond correctly. How are we, as owners of the product experience, tackling
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Design thinking has always been an approach tied to observation, analysis, research?—?all the things you need to do (as a designer) to solve a problem for your client. But how you process that information, learn from it, and apply it to your
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Pega design team have conducted a half day talk and worskshop on ‘Design for Machines that Think’