Project Name:

Designing a premium and an intuitive shopping experience for sustainable fashion.

Designing a responsive website for both – a desktop and mobile, while ensuring the users feel that the brand is selling sustainable fashion and not just the products.


Shop Liila is a sustainable fashion brand from New Jersey. They predominantly cater to younger shoppers between the age group of 16-35 years women and kids.

Along with offline sales across United States, they now want to capture the online market with a premium and intuitive shopping experience.

  • Ease of shopping – Focus on making the site navigation simple
  • Reduced page loading time as compared to competitors and other ecommerce platforms
  • Make the sizing easy to understand
  • Make the website stand out in terms of aethetics and the flow as compared to it’s competitors
  • Display and focus on the “newness” factor


Created an intuitive, premium and easy to navigate shopping experience for everyone that prioritizes sustainability. Expanded brand reach and established SHOP LIILA as the ultimate one-stop online shopping destination for sustainable fashion. Customized the CTA buttons and which helped streamline the shopping procedure and rendered a seamless experience.

liiia homepage
liiia quick access menu
liiia signup form
liiia product listing
liiia product detail