Hi, I’m Saleem 👋
With over 15 years of experience in the world of design, I’ve had the privilege of evolving alongside this dynamic industry, shaping my craft and expertise every step of the way. My journey began in 2000 as a Creative Graphic Designer at a bustling design agency, where I honed my skills in visual storytelling and aesthetics.
In 2006, I transitioned into branding and corporate communications, immersing myself in the art of building cohesive brand identities and delivering impactful messaging. By 2008, the digital revolution called, and I embraced web design, mastering the tools and techniques to craft engaging online experiences.
The turning point came in 2011, when my passion for understanding user behavior and crafting intuitive solutions led me to UX and Product Design. Since then, I’ve been deeply committed to designing user-centric, innovative digital products that bridge the gap between functionality and aesthetics.
My journey has equipped me with a unique blend of creativity, technical expertise, and a deep understanding of user needs. I thrive on solving complex challenges, delivering seamless user experiences, and bringing ideas to life with design that resonates.
Whether it’s designing a brand, a website, or a digital product, I approach each project with dedication, empathy, and a drive to make meaningful connections through design.
What’s my work style
Human-centered
I create solutions that benefit users, taking the time to understand their perspectives with empathy and patience.
Holistic
I tackle complex user experience challenges by blending creativity with Strategic Design Thinking.
Collaborative
I believe in building on each other’s ideas to achieve better outcomes. I work effectively in cross-functional teams.
Data-driven
I avoid assumptions by continually testing, researching, and adapting based on feedback and measurements.