5 Usability Testing Mistakes You’re Probably Making
What are the mat common mistakes that test moderators make? We have observed usability tests moderated by consultants, in-house researcher, ...
Why UX Designers Need a Product Mindset
In today’s competitive landscape, UX designers are no longer just tasked with creating visually appealing interfaces. To truly excel, they ...
The Seven Deadly Sins of UX Research
User experience (UX) research is an essential practice in the design process, allowing teams to understand user needs, validate ideas, ...
Designing for GenAI
Design to align with user’s mental model: Help users understand how a system works and how their actions affect it ...
Think Design Think Business – Talk at Design Days 2022, Hyderabad
During my presentation at Design Days 2022, I emphasized the distinctions between Design Entrepreneurship and the Business of Design. I ...
Designing Voice User Interfaces
Intro Voice interactions are becoming more common in today’s world. Different people interact with voice-enabled devices differently, so it is ...
Enabling teams from design thinking to design doing
Design thinking has always been an approach tied to observation, analysis, research?—?all the things you need to do (as a ...
Design for Machines
Pega design team have conducted a half day talk and worskshop on ‘Design for Machines that Think’ ...