Project Name:
Designing a premium and an intuitive shopping experience for sustainable fashion.
Designing a responsive website for both – a desktop and mobile, while ensuring the users feel that the brand is selling sustainable fashion and not just the products.
Brief:
Shop Liila is a sustainable fashion brand from New Jersey. They predominantly cater to younger shoppers between the age group of 16-35 years women and kids.
Along with offline sales across United States, they now want to capture the online market with a premium and intuitive shopping experience.
- Ease of shopping – Focus on making the site navigation simple
- Reduced page loading time as compared to competitors and other ecommerce platforms
- Make the sizing easy to understand
- Make the website stand out in terms of aethetics and the flow as compared to it’s competitors
- Display and focus on the “newness” factor
Deliverables:
Created an intuitive, premium and easy to navigate shopping experience for everyone that prioritizes sustainability. Expanded brand reach and established SHOP LIILA as the ultimate one-stop online shopping destination for sustainable fashion. Customized the CTA buttons and which helped streamline the shopping procedure and rendered a seamless experience.
