NCB Capital Trading Application

Lead redesign of largest Asset Manager in the Kingdom of Saudi Arabia NCB Capital trading applications, web, desktop, and mobile interfaces. Re factored taxonomy and implemented design best practices.


  • Partnered with three project managers and one other lead designer to uncover insights and translate concepts into features that address customer behaviors and motivations.
  • Defined the product with my project manager partners. I evangelized customer goals and balanced business goals. I prioritized and negotiated features for launch and beyond.


  • Unhappy customer with previous design deliverables
  • Multi language support


Mapped out an end to end site map diagram for major interaction and looked for opportunities for improvements in how user interacts the application features.

Trade Equities site map

Trade Equities site map

Trade Equities mind map

Corporate actions screen flow


Persona, Site map, Mind map, Card sorting metrics, Design pattern, wire-frame, Visual design, Usability testing metrics